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Stop Overpaying on Shipping. Start Scaling on Autopilot.

You're doing $50k–$250k/month. Your operation is held together with duct tape and stress.

Every time an order comes in, someone has to manually pick the courier. Your team spends hours correcting addresses. You haven't looked at your shipping invoices in two years because they're incomprehensible. And the thought of selling internationally? Terrifying.


Here's the truth: You're leaving $20k–$50k/year on the table in courier overcharges, inefficient processes, and tools you're only using at 10% capacity.


We fix that.


At Smart Ecom Ops, we install the operational infrastructure that lets high-growth e-commerce brands run lean, scale fast, and stop trading time for orders.

Our proprietary S.M.A.R.T Framework turns your backend into a competitive advantage:

  • S — Systems: Your tech stack (Inventory, Shipping, Ecommerce) finally speaks the same language
  • M — Mapping: Optimize the physical journey of your product to slash cost-to-serve
  • A — Automation: Eliminate manual data entry with intelligent workflow logic
  • R — Readiness: Prepare for international growth, customs, and peak volume surges
  • T — Total Experience: Reduce "Where is my order?" tickets by 40%+ and automate returns to save your CS team hour each week


The result? More margin. Less stress. A business that's ready to scale.

FREE Courier Rate Audit (Limited Availability)

 Best for: Brands shipping 500+ orders/month who suspect they're overpaying but don't have time to dig through invoices.


What You Get:

We analyse your last 3 months of courier invoices and show you:

  • Exactly how much you're overpaying vs. market rates
  • Hidden surcharges you didn't know existed
  • One quick fix that could save you $500–$2,000/month


The Catch: This is a diagnostic tool. We'll present the findings in a 30-minute call and give you three options:

  1. DIY it – We'll tell you what to negotiate (no hard feelings)
  2. Let us handle it – Move to a paid engagement
  3. Do nothing – But at least you'll know what you're leaving on the table


Investment: FREE (normally $495)


Time Commitment: 30 minutes on a call

Claim Your Free Audit

The SMART Operational Audit

Best for: Brands that know they're bleeding margin or time but aren't sure exactly where the leak is.

This is the full diagnostic. We don't just look at your courier rates—we audit your entire operation against the 5 pillars of the SMART framework to identify every inefficiency, bottleneck, and hidden cost.

What's Included:

  • Systems Review: Deep-dive audit of your Shopify, IMS (Cin7/DEAR), and Shipping middleware configuration
  • Workflow Analysis: Where are the manual steps killing your team's productivity?
  • Gap Analysis: A "Red/Amber/Green" report on your Readiness and Automation maturity
  • Cost-to-Serve Analysis: Review of courier rates, packaging spend, and picking efficiency
  • The Roadmap: A step-by-step strategic document outlining exactly what needs to change to support your next stage of growth
  • 3 "Flip the Switch" Wins: During the handover call, we'll implement or guide you through three immediate changes that deliver results within 48 hours (no waiting for a 40-page PDF to collect dust)


You'll Walk Away With:

  • A prioritized list of quick wins (0–30 days)
  • Medium-term optimizations (1–3 months)
  • Long-term infrastructure plays (3–6 months)
  • ROI projections for each recommendation


Investment: $1,950 + GST

Note: This fee is fully credited toward the "Full Infrastructure Build" if you proceed with implementation within 60 days.


Book your audit

Full SMART Infrastructure Build

 

Best for: New launches or established brands ready for a total operational overhaul.

This is where we roll up our sleeves and rebuild your backend from the ground up. We take the Roadmap (from the Audit) and implement every recommendation—systems, workflows, automation, the works.


What's Included:

  • Workflow Design: Pick-pack process setup and warehouse layout optimization (or 3PL integration and performance monitoring if you're outsourcing fulfillment)
  • Logistics Strategy (Mapping): Domestic (AU/NZ) and International courier selection, negotiation support, HS code validation, and DDP/DDU setup
  • B2B/Wholesale Workflow Setup: EDI integration, bulk shipping configurations, and wholesale portal setup for brands scaling beyond B2C
  • Automation Build: Full integration of your IMS, Shopify, and Shipping middleware with custom rule sets (auto-carrier selection, address validation, fraud detection, etc.)
  • 3PL Selection & Oversight: If you're ready to outsource fulfillment, we'll help you vet providers and set up data dashboards to hold them accountable (no more being held hostage by opaque reporting)
  • CX Design (Total Experience): Setup of branded tracking pages, automated returns portals, and customer communication workflows to reduce "Where is my order?" tickets by 40%+ and save your CS team 15 hours/week


You'll Get:

  • A fully synchronized tech stack (whether in-house or 3PL)
  • Automated workflows that eliminate 10–15 hours/week of manual work
  • Multi-courier strategy with failover logic
  • B2B/Wholesale workflow ready to scale beyond Shopify's default capabilities
  • International-ready setup (no more customs panic)
  • Branded post-purchase experience that reduces support load
  • 3PL oversight dashboards (if outsourcing) to ensure you're getting what you pay for


Outcome: A fully optimized backend ready to scale from day one.


Investment: Typical projects range $6,000–$12,000 + GST (depending on complexity, current state, and scope—B2B setup and 3PL integration add to the upper end) 

Platform Retrofit & Optimization

 

Best for: Merchants already using tools like Starshipit, Cin7, or ShipStation who suspect they're only scratching the surface.

You implemented your software 2+ years ago. Since then, the platform has released dozens of new features—but you're still running on the "Day 1" settings. You're paying for a Ferrari and driving it like a Honda Civic.


Here's what we do: We log into your existing platforms and recalibrate them to match current best practices and your actual business needs.


What's Included:

  • Best-Practice Reconfiguration: Updating your settings to match current platform capabilities (many clients don't even know 70% of the features exist)
  • Advanced Automation Rules: Setting up logic you didn't know existed:
    • Auto-assign carriers based on weight, value, destination
    • Auto-correct addresses before dispatch
    • Auto-apply signature-on-delivery for high-value orders
    • Smart routing to avoid delivery blackouts
  • Data Cleaning: Remove legacy rules, dead SKUs, and outdated configurations that are slowing down processing
  • Training Session: A 90-minute handover to ensure your team knows how to drive the new setup


You'll Get:

  • Immediate time savings (5–10 hours/week)
  • Reduced shipping errors and failed deliveries
  • Better courier selection = lower costs
  • Confidence that you're using the tools you're already paying for


Outcome: Squeeze more ROI out of the software you're already paying for.


Investment: Fixed Fee $2,500 + GST (Per Platform)


Timeline: 2–3 weeks 


Book your retrofit

Fractional Operations Director

Best for: Growing brands that need ongoing operational leadership without the $120k/year full-time headcount.

Operations isn't a "set and forget" task. As you grow, your needs change. New couriers enter the market. Platforms update. International expansion creates new complexity. Black Friday is coming.


We act as your strategic partner to ensure the SMART framework evolves with your revenue, keeping you efficient and profitable.


What's Included:

  • Monthly Optimization Sprints: Each month, we tackle a specific KPI (e.g., reduce return rates, speed up dispatch times, improve delivery success rates)
  • Vendor Management: Ongoing negotiation with couriers and 3PLs to keep rates competitive (including holding 3PLs accountable with data when performance slips)
  • Performance Monitoring: We watch the dashboards so you don't have to (and flag issues before they become fires)
  • Strategic Planning: Quarterly reviews to prepare for international expansion, wholesale channels, B2B workflows, or peak season surges
  • Unlimited Slack/Email Support: Quick questions answered within 24 hours


You'll Get:

  • A dedicated ops expert who knows your business inside-out
  • Proactive problem-solving (not reactive fire-fighting)
  • Continuous improvement without hiring full-time
  • Peace of mind


Outcome: Reliable expertise on call. You focus on growth; we ensure the machine doesn't break.


Investment: Retainers start from $2,500/month + GST (Minimum 3-month term) 

Let's Talk

Not Sure Where to Start?

 If you're shipping 500+ orders/month and feeling the operational strain, here's what 

I recommend:

  1. Start with the FREE Courier Rate Audit – Zero risk, immediate insights
  2. If you want the full picture → Book the SMART Operational Audit
  3. Already know what you need? → Jump straight to a Retrofit or Full Build
  4. Need ongoing support? → Let's talk about Fractional partnership

 

We'll figure out exactly where you are, where you want to go, and the fastest path to get there. 

Book Your Free 15-Minute Intro Call

FAQ: Choosing the Right Service

 Q: What's the difference between the FREE Audit and the SMART Operational Audit?

A: The FREE Courier Rate Audit is purely focused on your shipping costs—we look at your invoices and tell you if you're overpaying. The SMART Operational Audit is a full diagnostic of your entire backend (tech stack, workflows, automation, readiness). Think of it as: Free Audit = "Are you bleeding money on shipping?" vs. Full Audit = "Here's every operational inefficiency in your business and how to fix it."


Q: What's the difference between the SMART Audit and the Platform Retrofit?

A: The Audit is diagnostic (we tell you what's broken). The Retrofit is implementation (we fix it). Specifically:

  • Audit = We analyze your entire operation and give you a roadmap
  • Retrofit = We log into your existing tools (Starshipit, Cin7, etc.) and reconfigure them to best practices

Most clients either:

  • Do the Audit first, then choose Retrofit OR Full Build based on findings
  • OR skip straight to a Retrofit if they know their problem is "we're not using our tools properly"


Q: Do I need the Full Build if I already have Starshipit/Cin7 set up?

A: Not necessarily. If your tools are in place but poorly configured, the Retrofit might be all you need. The Full Build is for brands who need new integrations, multi-courier strategy from scratch, or international expansion setup. Book an intro call and we'll recommend the right fit.


Q: Can I do the Audit and then implement the recommendations myself?

A: Absolutely. The Audit gives you a complete roadmap. Some clients DIY the quick wins and hire us for the complex stuff (like international DDP setup or advanced automation). Your call.

Smart Ecom Ops

+64211112012

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